About Us

What Does Awful Mean?

Awful 

[Aw-fuh l]

Adjective

  1. extremely bad; unpleasant; ugly: awful paintings; an awful job.
  2. solemnly impressive; inspiring awe: the awful majesty of alpine peaks.
  3. full of awe; reverential. 

 (Definitions are according to Dictionary.com)

 

Our Awful Story

We may not have started in a garage, but a garage might have been a little more spacious than the dorm rooms where Awful was born. Charles “Chaz” Zayed was in his room at Indiana University one day, selling quesadillas to his fellow dorm-mates. This “‘Kelley School of Business’ man” figured he could make his Hall a better place if he could only flip a few quesadillas. This mindset is what gave birth to Awful Cloth. Make the world a better, happier, more mindful… more awful place. It was in December of 2017 when Zayed came up with the initial name for the brand: “Awful Waffle” was to adorn the shirts of the clothing line which was nothing but a dream at the time. After trying to design his own clothes, and failing numerous times, he realized he needed to find someone who could bring to the brand, the creativity, and originality it deserved. Emmit Flynn came into the picture after a 4-hour phone call with Zayed in January. Flynn was on board and knew the partnership would be a successful one. Flynn partnered with Zayed with one crucial idea, to drop the ‘Waffle’ and add the ‘Cloth’. It was then that “Awful Cloth” was conceived. Flynn has since hand drawn every piece of clothing for “Awful Cloth”. The two came to an agreement to pursue Awful Cloth and make it their passion. As the two were studying in college, they continued to make phone calls, video chats, and send text messages back and forth to perfect their nascent brand. From that day on, the two would work countless hours perfecting what Awful Cloth is now. We have created and scrapped hundreds of designs… with more to come. Today, we are proud to call our clothes Awful.

Our Mission

To change the Awful World we live in.

Awful Acknowledgements 

Thank you to our gorgeous and kind models for their help with the first release of our collection project 

  • Dina Haveric
  • Madeline Keeler
  • Isabella Logue
  • Karsen Kolnicki
  • Evan Knight
  • Bennet White
  • Rachel Oldendorf
  • Abby Stephens
  • Matthew McCann
  • Rebecca McCann

 

Thank you for our wonderful photographers who helped with a couple of the Awful Photo Shoots

  • Jeremy Whitmore
  • Karsen Kolnicki