Awful

adj.

aw·ful

/ˈôfəl/

: filled with awe

Awful means Full of Awe. Awful is about duality; there is no light without dark, and there is no warmth without cold. Our brand strives to embrace life’s difficulties by repurposing what “awful” means. To wear AWFUL is to spread the AWFUL message, to defy negativity by promoting positivity, no matter how bad things seem.

Why Awful?

We want to share our Awful perspective with the world: The human experience is demanding; each day, life presents us with new difficulties. Sometimes dreams are met with disappointment. Sometimes life will kick us when we’re down. There are a million ways to look at our challenges; we choose to see them as Awful.

The Mindset Brand

Mindset Brand

Inclusive Sizing

Genderless Apparel

Energy!

Meet The Founders

Charles "Chaz" Zayed

Chaz Zayed is co-founder and director of business at Awful Cloth. Zayed was first inspired to start a clothing brand while studying at Indiana University. He realized he could use his skillset to spread joy within his community.

Emmit Flynn

Emmit Flynn is co-founder and creative director at Awful Cloth. A lifelong creator, Flynn brings vibrant originality to the AWFUL brand. His skills as a designer make sure every piece of clothing sends a colorful, inspiring message.