AWFUL is about duality; there is no light without dark, and there is no warmth without cold. Our brand strives to embrace life’s difficulties by repurposing what “awful” means. To wear AWFUL is to spread the AWFUL message, to defy negativity by promoting positivity, no matter how bad things seem. Together, let’s make the world a more AWFUL place. 

A person who wears a serious mask is not always void of compassion; they are often more sensitive than others understand.  The Cold Hands, Warm Heart Collection recognizes the stern teacher, the strict parent, or the rough-edged boss; the person of seemingly rigid structure built atop a loving foundation. However difficult, always be willing to give yourself and others the benefit of the doubt. Just as the word "awful" is seen in a dreadful way, cold hands don't always mean a cold heart.